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Social Media Demographics

business // April 3rd, 2014 // By Intern: It’s widely considered that social media is a great resource for reaching an audience. But how do you know which sites are right for promoting your brand? Each social media platform has a unique identity that is shaped by the read more...

The PRSA Colorado Student Shadow Experience

business // March 27th, 2014 // By Intern: The following blog post is by Maria Bjoerklund, a junior public relations major at the University of Colorado Boulder who spent the day with us for the PRSA Colorado Chapter’s annual Student Shadow Day. Originally from Norway, Maria came to read more...

Denver’s Broadcast Television Pool Camera Schedule

business // February 18th, 2014 // By Intern: As PR professionals, we understand the enduring quest to find media coverage for special events, so we did some digging to find out how event-driven news comes to appear on TV. It turns out that Denver television stations do something read more...

Creating a Social Media Policy

business // January 23rd, 2014 // By Intern: When deciding if using social media is right for your company or nonprofit, it is common to have an initial sense of trepidation. This anxiety tends to come from uncertainty of how to control the activity on your profiles. You read more...

Social Media Measurement

business // January 7th, 2014 // By Intern: Is social media really worth your time and effort? In the fifth segment of Idealware’s toolkit for the advanced social media decision-maker, Andrea Berry talks about how social media can help achieve even the largest of organizational goals if measurement read more...

Social Media Fundraising

business // December 17th, 2013 // By Intern: We here at Barefoot PR realize how enticing social media can be during fundraising campaigns. Who wouldn’t want to utilize a free resource with a seemingly unlimited audience? In the fourth installment of Idealware’s webinars for the advanced social media read more...

The importance of home

community involvement // December 4th, 2013 // By Laura: In our busy lives, it is easy to take for granted the importance of a home to return to every night — a place where you are safe, where you are comfortable, and that belongs to you and your family. read more...

Integrating Your Communications

business // November 21st, 2013 // By Intern: If you are confused about how to use social media to effectively achieve your goals, check out this infographic that summarizes Andrea Berry of Idealware’s webinar on integrating your communications. Up Next: Social Media Fundraising

Getting Beyond the “Like”

business // November 6th, 2013 // By Intern: Introducing the second installment of our quick guide to Andrea Berry of Idealware’s webinars for the advanced social media user. Up Next: Integrating Your Communications

Hummingbird: A Friend to Quality Content

business // October 29th, 2013 // By Intern: The average search engine user is trained to input a group of keywords into the search bar, hit enter, and find a list of potential answers. Those keywords you enter are run through a formula, or “algorithm,” and results are read more...