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A Tale of Two Cause Campaigns

nonprofits // October 10th, 2014 // By Cori: Earlier this week, Sarah and I had the pleasure of presenting at the Colorado Nonprofit Association 2014 Fall Conference. We shared our knowledge and experiences when it comes to developing and implementing cause-related campaigns – and thoroughly enjoyed the discussion read more...

Interview: Cori Streetman on How to Build Relationships with the Media

Communication // September 23rd, 2014 // By Laura: Developing great media relations doesn’t happen overnight. And picking up the phone to call a reporter strikes fear in the hearts of even the most seasoned PR professionals. Over the years, Barefoot PR’s Cori Streetman has invested countless hours building read more...

14 Social Media Post Ideas for Nonprofits

Communication // September 4th, 2014 // By Intern: Week after week and month after month, it can be difficult to continually create fresh content, but it doesn’t have to be. As a cog in the wheel, you likely have only one perspective of how your organization runs. It’s read more...

Why I Declined the ALS #IceBucketChallenge

community involvement // August 22nd, 2014 // By Sarah: For weeks, my social media feeds have been filled with videos of friends and family dumping buckets of cold water over their heads in response to the ALS #IceBucketChallenge. Never one to put much stock into giving fads or trendy read more...

8 Free Ways Nonprofits Can Get the Word Out

Communication // August 19th, 2014 // By Intern: When budgets are cut, but expectations aren’t. With limited budgets, it can be difficult for nonprofit organizations to gain a lot of exposure. We’ve come up with a list of free resources to help you combat budget barriers and get read more...

5W’s for Doing More with Less: Nonprofits and Social Media

Communication // August 12th, 2014 // By Intern: It’s no secret that in the nonprofit world, staff is asked to wear many hats, juggle numerous projects, and do it all on a shoestring budget. Low on cash and short on staff, social media for nonprofits is either not read more...

How to Get the Media’s Attention

Communication // August 5th, 2014 // By Intern: You’ve pitched your story to the media, done all the right things, and yet, you’re still left wondering why no one is interested. Truth is, your story may not be newsworthy and that’s why your pitch has grown cold. It read more...

Interview: Sarah Hogan on Nonprofit Leadership

community involvement // July 23rd, 2014 // By Intern: Our own Sarah Hogan was recently featured in the Colorado Business Committee for the Arts (CBCA) newsletter. Sarah is a graduate of the CBCA’s Leadership Arts program in 2011-2012. In addition to her professional experience—developing creative PR strategies for our read more...

How to Effortlessly Network Your Way Through Any Event

business // July 9th, 2014 // By Sarah: Last night, we joined a crowd of marketers from the Legal Marketing Association Rocky Mountain Chapter for cocktails and training on the patio of Guard & Grace. We facilitated an interactive session focused on networking, follow up and quick tips for read more...

10 Ways Internships Benefit Interns and Organizations

business // June 10th, 2014 // By Intern: I am a working professional, a graduate student and an intern. During my undergrad, I completed an internship at a small design firm that led to my first job. Seven years, and a few jobs, later, I’ve gained a great read more...