Barefoot PR is founded on the belief that reputations are built on heart and soul and a true commitment to “doing the right thing.” Never dressing up clients to be something they are not, we build reputational capital through traditional and non-traditional public relations strategies. We focus on community investment, and incorporate such efforts into our clients’ stories – all the while never losing sight of values, mission and objectives.
We work with businesses of all sizes and shapes helping to integrate the benefits of community investment into the culture of an organization. Depending on the business’ current state of involvement, Barefoot PR develops strategic plans for community investment that typically include mutually beneficial community partnerships, corporate giving budgets, employee volunteerism, executive involvement (i.e. nonprofit board/committee placement and training on effective board service), and signature initiative development.Barefoot PR also serves as the translator between businesses and nonprofits – ensuring partnerships are mutually beneficial and return on investment is understood on both sides of the fence. Whether it is a long-term partnership, or a more focused, short-term effort, Barefoot PR will work with both sides to ensure reciprocity is realized and maintained.
Barefoot PR helps organizations tell the whole story. Since brand reinforcement is more than just telling the story of what you sell, Barefoot PR will make sure the positive things your organization does in the community become an integral part of your communications efforts. As a result, reputational capital will be established and brand reinforcement will occur among your target audiences. We can help your business or organization navigate the media marketplace and determine how to effectively utilize the media to tell your story. A variety of strategies may be employed depending on your overall goals, but relationship development with the media and subject matter expert development will always be integral to this service.Return to Top
We are committed to telling our clients’ stories to the right people and in the right way. Whether your organization is a traditional business selling a product or service, or a nonprofit focused on charitable services for local communities, telling your story is integral to raising awareness of what you do every day. Barefoot PR will help develop and communicate compelling messaging for your organization. By knowing your audiences and how to reach them, Barefoot PR will assist with achieving organizational objectives through strategic communications. It is also important to develop consistent messaging, which is why training your people on the effective use of organizational messaging is also a key component of Barefoot PR’s services.
What truly sets Barefoot PR apart from our competitors is our ability to connect the for-profit and nonprofit sectors and develop partnerships that realize benefits on both sides of the fence. Depending on who initiates the effort (for-profit or nonprofit), cause campaigns typically come in two forms – Cause Marketing (product or service-driven and linking sales to a cause) and Cause Awareness (issue based and linking brands to a cause). Barefoot PR has the expertise and knowledge to build cause campaigns from the initial concept all the way through implementation, delivering results for the client and the partner(s).
Social media has become an increasingly more effective tool to supplement a company or organization’s brand awareness efforts. While the results can be impressive, it is often a daunting task developing and implementing a plan for how to effectively utilize social media platforms. Barefoot PR has the expertise to assist you in creatively leveraging social media and online community development to tell your story to the right people in the right way.
Barefoot PR wants to ensure your organization or company has the ability to stand on its own when it comes to telling your story in the right way and to the right people. Customized trainings and workshops are available on a variety of topics including, but not limited to: Public Relations, Messaging, Media Training, Building a Strong Personal Brand, Cocktail Talk and Networking, Nonprofit Board Service and Corporate-Nonprofit Partnerships, and Social Media.Return to Top